Your Data is Holding Back Your AI (Here’s How to Fix It)

July

7

,

2025

10:00am

PDT

Your Data is Holding Back Your AI (Here’s How to Fix It)

Relax and relive the moment.

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What was covered

April 7, 2025

9:00am–9:20am PST

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Most organizations have the LLM part of AI implementation figured out. The real challenge is building AI systems that can reliably access the right data, make decisions based on complete context, and take action without creating new problems.

Teams getting real value from AI aren’t just analyzing data—they’re building systems that act on it. Support tickets that automatically route based on customer context. Forms that pull relevant information from your CRM. Sales processes that qualify and prioritize leads based on behavior patterns.

We're sitting down with Sam Garfield, Analytics Engineer, for a candid conversation about the messy reality of making data work for AI—and the practical steps that actually move the needle.

What you’ll learn:

The data connection problem everyone’s dealing with—why scattered sources leave AI making decisions with half the story, and what's actually working to fix it

Quality control that doesn’t slow you down—Sam’s take on keeping AI agents reliable without drowning your team in monitoring systems

Why most unstructured data breaks AI systems and the unglamorous work that actually makes logs, docs, and conversations useful for LLMs

Documentation that doesn't suck—how to bridge the gap between what your data team knows and what AI needs to understand

Real stories of teams automating sales qualification, chargeback defense, and support routing (including what didn’t work the first time)

Whether you’re a data engineer future-proofing your stack or a technical leader mapping your AI strategy, you'll come away with practical insights for making your data truly AI-ready.

We’ll save plenty of time for Q&A—bring your questions about data prep, AI implementation, and turning insights into automated action.

Speaker

Samuel Garfield

Analytics Engineer

RETOOL

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

About Retool

Retool is a developer platform for building custom internal tools remarkably fast. It connects to databases, APIs, and LLMs, allowing you to create powerful apps without needing extensive coding skills. Retool is designed to save time and streamline the process of building internal software, making it accessible for both developers and non-developers.

retool.com